Archive for November 2015

Sudio Brief 1: Creative Networks 2 (Giles Deacon): Final Designs and Evaluation

We went forward with James' poster design which featured students work. We came up with the idea to hand the posters with hangers to create another link with the theme of fashion. The posters were received really well by guests and the students were very enthusiastic about seeing their work on the walls. By the end of the night all but a few posters were kept by students as memorabilia.


Evaluation

The final outcomes were very well received. Students really enjoyed seeing their work used in this way and many guests took interest in the posters and who helped create them.I believe the posters had s slightly informal tone. In hind sight, I believe the posters should have had a more serious tone of voice more fitting with themes of high end fashion. This would mean less variety in colour and a more abstract outcome.


Friday, 27 November 2015 by Ashley Woodrow-smith
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Sudio Brief 1: Creative Networks 2 (Giles Deacon): Development

After some more research we discovered some of Giles' original  fashion illustrations.
We came to a conclusion after some discussion that the event posters would be a great opportunity for fashion students to showcase some of their fashion illustrations. We went to the fashion studio to speak to some of the students and see if they were interested. This would encourage students to attend the event to see their work and others.
 We found a variety of work with diferent styles, which is exactly what we wanted.

After discussing the opportunity with fashion tutors, we arranged an email to be sent to all fashion students about the opportunity. We received a lot of submissions and began experimenting with how we could display the students work.

James developed a template based of the poster for the first event which uses colours from the illustrations to brighten up the rest of the poster.


This fits the criteria for what we wanted to acheive: Brighter, bolder visuals, Explain what Giles does, Showcase students work. We have decided to organise a meeting with the Creative Network organisers to get feedback.

Friday, 13 November 2015 by Ashley Woodrow-smith
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Studio Brief 1: Creative Networks 2 (Giles Deacon): Initial Ideas and Research

After the last event, we requested some feedback from the people in charge of Creative Networks:


We began brain storming ideas for the second Creative Networks event. We soon realised that unlike previous years, where they have had a poster design template which would not change for each guest speaker, we would have to develop our poster design for a more appropriate tone of voice.

When evaluating the previous event, we disliked using the guest speakers face on the poster as it does not give a great sense of what the speaker does if the viewer is not aware.

 By creating a template design for each event, we would lose audience interest. Fashion is very loud and colourful whereas the frame design we used for Andrew Graham Dixon was quite formal and dull. We decided to test what it would look like:




We decided to explore our options and see if we could create a more appropriate and engaging outcome for the brief.


Giles Deacon is a British fashion designer, best known for his playful designs and his collaboration with High Street retailer New Look.

 Deacon was employed by the fashion houses Bottega Veneta and Gucci, before founding his own label, GILES, in 2003. He launched his first collection for GILES at the 2004 London Fashion Week and was named "Best New Designer" at the British Fashion Awards. Deacon's designs have been met with critical acclaim and have sparked a renewed interest in London fashion. Having become one of the fashion industry's most fĂȘted figures, Deacon was named British Fashion Designer of the Year in 2006 and was awarded the French ANDAM Fashion Award's Grand Prix in 2009. The designer was appointed creative director of French fashion house Ungaro in April 2010. Deacon retained the position until September 2011, when he and Ungaro mutually decided to end their collaboration.
 Looking at Giles Deacons work, we can see that his work varies alot, but is mainly high end fashion.


We began looking at ways we could incorporate fashion photography into a poster whilst using the college logo. Dec produced a series of images which featured Giles Deacon designs with the college logo over the face, similar to designs for Andrew Graham Dixon. 

After some experimentation, Dec Produced a design which was a lot more colourful than the previous events, but seemed quite informal and lacked meaning. 


Tuesday, 10 November 2015 by Ashley Woodrow-smith
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