Design Principles: Page Layout Design Development

Here are my initial layout designs that I adapted from some thumbnails. They are set to a 3 column grid at B5 format. Was not fond of them but could not tell why until I printed them out to scale.

I originally believed that my layout were clear, but quickly realised a few problems with them once I printed them out to scale. The type is too large and makes the layout quite messy.
To change this I change my layout to a 2 column grid, which looks much simpler and less cluttered which content. I also made the point size of all the type smaller and changed the title fonts to a tinned font called 'dekar' and used futura for the body text.
During the crit on our layouts it was suggested that I scaled down the title and categorised the page as seen below into 'colour', 'type' or 'layout'.
This layout is clear and functionable. It is clear that your eyes should move down the page. I worry that the layout is too dull, but it is very consistent.

Friday, 18 April 2014 by Ashley Woodrow-smith
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