Initial Idea Generation
The creative Chalenge
Target Audience: 13-18 year olds - getting smart phones for the first time, they have ready access to a tablet - even if its through school and need an email for social media services.
Do ensure that your idea works across all popular media platforms.
Put simple classic engagement over heavy tech intensive work
What is Yahoos biggest issue/problem?
Yahoo isn't google
We began by looking at the Yahoo homepage to see why it would not appeal to the 13-18 year old target audience for this project. We found that the home page is very cluttered and has lots of writing, information and categories that we thought were unnecessary or did not want to read up about.
We decided to propose a redesign and re-purpose of Yahoo. Most 13-18year olds would quit Yahoo within 3 seconds because of the style of it. It looks a bit dated and dull. We propose a minimal, interactive design which allows the user to choose which content is available on the front page. This concept would be integrated with popular social media websites (Facebook, twitter, instagram) so as to appeal to the target audience in another way. The idea is that the user can choose what category of information is shown in each of the designated boxes (sports, news, social, film). The front box would show highlights or the content available if clicked onto the box.
We settled on a panel system which allows the users to scroll the categories vertically and swipe the content within the categories by swiping left and right. The user can simply click on the box to expand it within the window.
We even considered how this could move outside of the computer and phone platform and into the streets. Short news bursts could be displayed on escalator advertisement
