The Yamaha brief can be found here.
The Graphic Design Award by Yamaha (GDAY) is a global award that looks for new designs of marques, symbols, and pictograms that, in a universal way, promote our 2014 theme of Kando in the truest sense of the word."Graphic design is global visual voice"by Neville Brody
PHILOSOPHY
Whilst each of our Yamaha corporations, Yamaha Music and Yamaha Motor Co., exists in different global markets, we share the same passion: to be thought provoking.Whether through motorbikes or musical instruments, Yamaha produces the tools that maximise human possibility, revitalising the spirit and bringing joy to life.We believe inthe power of design.We value new talentwhich is creatingthe next generation of design.
Why graphic design ?
We believe graphic design has the intuitive power to communicate with people all over the world. This power is captivating and lifts the heart. The media of graphic design reflects the spirit of the now.
Why competition ?
Yamaha has supported various competitions relating to music and motorcycle culture. Now we feel the time is right for us to support the global communication culture of graphic design, helping to discover and identify the next generation of creators through awards and promotion.
THEMECreate a Graphic Form ofKANDOThe Japanese
