The colour scheme for the series of designs is inspired by the American theme which runs throughout the bar. The aesthetic is inspired by the bars classy/underground contrast in aesthetic. The interior of the bar features dark woods which suggest a classy dining experience whilst the walls have been covered with graffiti. The contrast of aesthetic suggests class with a rebelious attitude which is communicated through the menus through the use of flourishes that fit this style.The branding is kept consistent through the use of the colour, boarders and type usage. The leaflet/menus (top left) differ in type usage to stand out and portray the cocktail list as quite loud and diverse.
