Brainstorming found that a more social outcome would help appeal to a younger audience. Research showed that 28% of time online is spent on social networks. The current design of the telegraph is geared towards an older target audience, especially the website which features a lot of serif typefaces and very content cluttered pages.
We thought it would be better to give the choice of a serif or sans-serif typeface so as to not alienate the existing audience. Navigation was found to be a real issue with the existing website. The Telegraph offers alot of content but it is very hard to find things that you are interested in. We think that it is incredibly important to make navigating the site easier as younger audiences are less patient and will give up on hard to navigate sites and opt for something more simple.
Taking inspiration from pinterest and other user generated websites like reddit, It would be interesting to create a version of the telegraph website with user generated content. Users can select news which interests them and then the website will find similar stories and send them to the user, saving alot of the users time.
I began by looking at the current Telegraph website to find out exactly why I believe they need to redesign their website and find out what is needed and what is not needed. I found that the website is extremely cluttered and lacks a hierarchy of content. There is very little qhite space and too many colours which makes it very hard to browse content.
I alsofound that there was a huge mixture of content and that it was not organised apropriately.
To improve upon this I would like to impliment an organised system of content that allows the user to browse alot easier so that they can find content which interests them rather than alot of stories which dont.
Certain areas of the website were alot more aproachable. The sports section uses larger images which makes the page more attractive especially to a younger target audience which want information quickly and easily.
Some parts of the wbesite displayed a colour coded system which organised catgeroies of content, but this system is completely abandoned in other areas. This is something I plan to fix and keep standardised across the site.
Looking at web design inspiration I began looking at minimal websites that use mainly images in a grided modular format. This would suite the Telegraph as it is a news source that would be uploading new individual stories which could be displayed in its own individual module.
The white space either side of teh site below allows the content to breathe an makes for a very attractive website. Some consideations for Telegraph are that they often feature adverts either side of their content which could prevent this. The type of content could also dictate what is possible. The types of images that the telegrapgh website features are very mixed and are not as arty as the ones in these examples.
A full bleed modular website makes its very easy to naviagted a lot of content at once. The nav bar at the top right makes it easy to browse to other parts of the website at any given time. Whereas the telegraph website nav bar is not static.
We can see how this modular system works on content sharing websites with the example of pinterest. making each peice of work its own seperate block which can eaily be shared across multiple social network platformas and websites.
A social network styled website would suite the telgrapgh as their content is very frequently shared on social media platforms to the users friends. A profile system much like facebook could be added to make the website more social and engaing. This would encourage users to come back very frequently much like users do to facebook or twitter. This would especially appeal to the younger target audience which are "always on".
A very common aesthetic is the sidebar which helps users navigate to diferent areas of their account.
My first attempt at experimenting with the layout of the website was a bit successful. I found that the content of the front page could be minimaised and kept cleaner to the eye by implimenting a simple grid and layout.
A sidebar, much like facebook would help move alot of content off to the side which can be brough on screen with the click of a button.
The content is alot more aproachable in this format. The user will have to scroll more, but by leaving the text to the actual story page makes it alot easier to browse the actual stories.
