Initial Ideas for the cooking app began with a brainstorm of how the app would encourage users to cook more and cook diferent recipes. 

The main points were that people don't cook recipes because:

Reason: They don't have the correct food

Solution: The app could feature a shopping list feature which helps them buy the correct food.

Reason: The recipes are too difficult

Solution: Users could tell the app how experienced they are and find suitable recipes

Reason: Recipes are hard to find

Solution: The app could feature a variety of recipes found from the web (much like existing app, yummly)

Reason: They dont know what to make with what they have

Solution: The app could tell you what you can make with what you have - Scan recipts and log the food users have?

Reason: Forgetful

Solution: The app could send reminders or daily recipes to encourage forgetful users

Research

Research began by looking at leading cooking apps Yummly and Cook with M&S

Yummly

Yummly is really nicely designed app that collects content from a variety of recipe websites and compiles them nicely along with their photos and makes it incredibly easy to browse for recipes that would interest any user.

 The full bleed images makes browsing recipes a bit slow, but enjoyable to look at images of food.

 The apps user interface is easy to use, with a drop down menu at the top that can help users get to any part of the app quickly. Type is paired with appropriate icons that make it easier.

 The recipes are displayed in a simple list format with plus symbols next to ingrediants allowing the user to add them to their in app shopping list. This function is something I plan to use within my won all design. The app also allows users to to view the directions and nutritional information at the tap of a button as well as rate the recipe.

Cook with M&S

Cook with M&S features similar food imagery but has a very diferent user interface.

The browsing section, puts 4 recipes on screen at all times, making browsing alot quicker. The food photography features a lot of white space, which adds to the apps almost clinical design.

A feature the app has which I really like, is the ability to add timers straight from the recipes. These are stored in a separate section of the app to not get in the way when browsing.

 Both apps feature pretty similar user interefaces, which makes browsing simple and maybe a bit dull.

UI Research

I had a spark of inspiration when using organiser that I use to alphabetically organise my cocktail recipes for work.

It reminded me of a box that my mother uses to organise her recipes and how I have seen skuemorphic apps that have tabs that resemble the tabs in organisers like the one below. This visual language is easy to understand by most users, and has a visual link to recipe organising boxes.

I began researching apps that are skuemorphic of paper. I found that al ot featured folding animations as seen below

 Alothough some had a flat UI design with matt colours and very subtle drop shadows to give the impression of stacked paper.

 Development

My initial sketches for my app take inspiration from both apps, but try to stray away from the normal interface to see if a diferent solution could make using the app easier and enjoyable.
You can see how I have taken inspiration from the simple, flat ui designs above with large full bleed buttons.

 The main menu will resemble stacked sheets of paper with tabs. When a tab is tapped on, the other tabs will move away to reveal the rest of that peice of paper.

Evaluation

We found that our outcome to the brief was alot more realistic than other submissions, which were more exciting and creative, but lacked viability.

Our outcome was very well thought out. We considered alot of possibilities and variables, to make sure there were minimal flaws in our design and proposed an almost finished web design. Comparing our outcome to the Telegraphs existing website, I believe we have acheived a great middle ground for users of all ages, whilst keeping the Telegraph brand intact.The clean design makes the site easy to navigate and more enjoyable to use and the social aspect of the site will encourage returning users. Both these aspects of our outcome are likely to increase a younger audience interest.

Joe and I worked very well together as we both had a clear idea of the direction the brief should go in in our heads. We were able to bounce ideas off of each other and were very excited about the outcome throughout. We were able to teach each other throughout. Joe is more experienced with web, so was able to take the lead in web design and show me some of the principles and techniques he uses, whilst I took the lead on aesthetic and motion.

To achieve the high quality finish needed for the bottle, I would need to get specialist stock or print my design in an unorthodox way. I began looking at other bottles which had achieved the look I wanted.

Marca Negra uses a watercolour paper stock, with spot varnished type to give it a high quality finish. The bottle is then complete with a hand-print which wraps around the bottle. This unique design is more interactive and tactile than most bottles in a bar.

Four pillars use copper foiling for their label on black textures paper. This process can be difficult to achieve without the correct equipment. This may be a possibility if the label printing is outsourced, however this will be harder for me to achieve.

Ferdinand seems to have a screen printed label, however the in shows up incredibly well and comes off from the pages, which leads me to believe they are painted (maybe with a stencil).

The downfall for this label is the back, where the type is incredibly hard to read due to the gold ink on black stock.

My own attempt at screen printing my design went well, however the copper did not come out as bright as I had hoped.

The copper ink does catch the light, however it is not easily visible from a distance.

This can maybe be amended by making the stroke on the lines thicker.

The copper inks did however show up a lot bright on black stock.

After speaking with the client, they are happy with the outcome, but agree that the copper lines need to be clearer. I may amend this by using foiling.

I chose to take the bands name quite literally and depict an impalas head. Tame impala are known for creating psychedelic rock with supporting psychedelic visuals so it seemed appropriate to have some fund with the drawing of the impalas head and do something diferent.

The colour pallette and background were chosen to reflect the psychedelic style of their music

I also considered the meaning behind the song. The 'less I know the better' Is about a break-up. I alternatively breaking a record into the shape of a broke heart. Unfortunately I ran out of time before I was able to try this for Secret 7".

I'm happy the final design. I received positive feedback on it. So much so that I chose to use it for the Triptych brief.