Studio Brief 4: El Ciento: Screen Printing

To achieve the high quality finish needed for the bottle, I would need to get specialist stock or print my design in an unorthodox way. I began looking at other bottles which had achieved the look I wanted.

Marca Negra uses a watercolour paper stock, with spot varnished type to give it a high quality finish. The bottle is then complete with a hand-print which wraps around the bottle. This unique design is more interactive and tactile than most bottles in a bar.

Four pillars use copper foiling for their label on black textures paper. This process can be difficult to achieve without the correct equipment. This may be a possibility if the label printing is outsourced, however this will be harder for me to achieve.

Ferdinand seems to have a screen printed label, however the in shows up incredibly well and comes off from the pages, which leads me to believe they are painted (maybe with a stencil).

The downfall for this label is the back, where the type is incredibly hard to read due to the gold ink on black stock.

My own attempt at screen printing my design went well, however the copper did not come out as bright as I had hoped.

The copper ink does catch the light, however it is not easily visible from a distance.

This can maybe be amended by making the stroke on the lines thicker.

The copper inks did however show up a lot bright on black stock.

After speaking with the client, they are happy with the outcome, but agree that the copper lines need to be clearer. I may amend this by using foiling.