Hobby Con is a convention which encourages the people of Leeds to try out some new hobbies in hopes that one will stick with them. Hobby Con has a wide range of hobby events available with numerous events taking place the whole duration of summer. A large quantity of the events will take place in the Corn Exchange where the Hobby Con headquaters is located. Some of the larger events will take place in and around Leeds at more appropriate locations.
By making the events easily accessible with proffessionals at hand, this will make it extremely easy for anyone to take part. The online presence and printed advertising would help reach a large audience and make the event widely known about in Leeds. The events will encourage socializing with people who have similar interests and help grow a friendlier community within Leeds. The nature of the convention allows for it to become a yearly event.
The events are colour coded into yellow (creative hobbies), blue (technology based hobbies) and red (sport based hobbies). This helps the audience navigate to their desired hobby easily. The yellow and black colour scheme is used as the base aesthetic to build a strong and more consistent brand ideneity for the convention. The bright colour scheme resonates themes of summer and gives off a friendly approachable look which will only encourage people to participate in the events.
The audience is very wide and the majority of events available to people of all ages with very few exceptions. The design aesthetic is kept upbeat and attractive to this audience with the use of friendly icons that have tick lines and curved ends and corners which keeps in tone with the use of type.
The branding for Hobby Con is kept consistent with the use of icons making up the main imagery. The booklet is split into three sections which represent diferent types of hobbies for easy naviagtion.Yellow: creative hobbies. Blue: technology based hobbies. Red: sport hobbies. The booklet features a small selection of the events taking place in June. A new booklet will be available in July (blue) and September (red). The keyrings and t-shirts are a way in which the convention will encourage and remind the participants to keep up their hobby with the addition of the Hobby Con calendar which can be used to mark down when they will be attending events.
