Main reasons that young people don't vote
The information is presented in a way that is not targetted to interest young people.
The information is not easily accessible to a generation that is used to having everything at their fingertips.
There is a lack of web present for UK politics.
We are known as the ‘always on’ generation.Young people are very rarely aware that politics will effect them.
This causes a lack of interest in voting and general politics.
Lack of knowledge of the politics - Teach students about politics? what affects them and years to come.
To Tackle this we should..
Display information in a appealing way. Interesting to read.
App? Accessibility is an issue with young people. They are used to having everything at their finger tips.
Educate at a young age. Politics-ed in school, college, uni.
Ballot boxes in colleges and unis
Fined in Australia if you don't sign up for voting.
Zine, publication with information? Designed to engage audience.
Make it cool to vote.
Easy Comparison website to help make informed decision.
Branding has to be very neutral. Aimed at young people.
From Barack Obamas political campaign is is clear that his use of web presence helped him get into power.
Even now he has a very large web presence that presents him as a sensible but quite cool celebrity. I don't believe that this is the way that we should have politicians presented to us as it means that we will take the situation less seriously, but unfortunately this is the only way to keep young people interested in politics.
We need to give UK politics an easily accessable, social web presence that clearly displays the information on each party so that young people can become more aware of diferent policies to allow them to make an informed decision on their vote.
We will do this by:
Creating a imparcial political party comparison website that intergrates with social media.
A corrisponding smart phone application that keeps young people updated on political news in a clear, aproachable way.
A series of Political seminars aimed at students that take place in colleges and universities all over the UK.
Our campaign aims to modernise British politics. Everything about British politics is old-fashioned and quite poorly designed. To modernise the political system we have simplified the parties into separate colours instead of using their poorly designed logos. This should allow the politicians to become the faces of their campaign much like Obama did.
We have developed a logo used by the BBC that uses all the colours so as not to be biased.
The logo can then be applied across multiple platforms to build a strong brand that we can take on the road universities and colleges in the form of lectures that educate young minds on british politics.
The website would be very simple and clean design to target the young generation that are attracted to modern design.
The app would take on a similar aesthetic and make the whole campaign more social by linking the content to social networks.
