Although the diferent events have been split up into sections in my submission I want to evaluate them as a one brief do to their nature. This means that I can compare events and evaluate what went well in each and how others could have been improved. The most successful event, in my opinion, was the Johnathon Barnbrook talk. This is due to us taking the brief more as a curation of the event rather than simply posters as we have been briefed previously. We were able to produce a lot more work for this event (posters, vinyl, coasters, typeface) that all had a similar aesthetic and were event able to acquire black table clothes to bring together a brand identity for the night. The Typeface was successful and we got some great feedback on it. It became a talking point for guests, which is what we hoped.
Creative Networks: Evaluation
Probably the least successful event was the 'Application of colour part 1' event. The posters were very effective. The interactive tear off slips were used by students and helped sell all the tickets. We unfortunately mis-time managed this event due to other briefs happening and didn't produce many posters or decorations for the night. In hind sight, We could have produced some simple, colourful decorations easily with coloured paper from the library or even produced another interactive piece for guests.
The Creative Networks brief as a whole was very odd. The brief was originally pitched to us to pitch an idea/aesthetic which could be used for all the events as a whole. Unfortunately this was changed almost instantly once the event organisers believed our first pitch to be too dull for certain guests (which I slightly agree). However I think we shouldn't have abandoned our original concept, and instead added to it in some way instead. This brief has taught me how to deal with clients. They often do not know what they want, suggest ludicrous ideas, and often struggle to understand your point of view. I found that it is important to remember that they are the client and work around these issues through discussion.
