Studio Brief 5: Brief: Cooking App

The Brief


Design an app that will encourage users to try cooking new recipes. The app usability should be well thought out. consider its functionality and how the user interface can be inspired by the apps purpose and use.

Target audience

The target audience for the app is very wide. It should target everyone who cooks but doesn’t try new recipes very often as well as people that don't cook very often.

Tone of Voice

The tone of voice should be friendly and approachable by all audiences. The app should aim to attract audiences to try the app, rather than intimidate them.

Rationale

The reason I have chosen to take on this brief is my eagerness to have a go at app design. This brief is also a great opportunity to further increase my skills within after effects.

Deliverables

- At least 3 app pages designed

- A short video showing the app in motion

- An explanation of how the app would be used.

Thursday, 14 January 2016 by Ashley Woodrow-smith
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