Here are the final designs that Joe Auckland and I submitted for D&AD new blood competition. The brief was to engage a younger audience that are not engaged in the news. To target this we developed the telegraph website into a social news web platform that is much easier to navigate than their current website. Our design allows for a system which displays personalised content to each user depending on their interests within the news.
The modular system created for the content creates an easy to understand visual language for the user that is used across the whole site.
The social aspect of the site continues on a community page that features suggested people to follow, people, the user will know, and existing friends most recent comments and activity.
The sites colour scheme has been developed from the telegraphs existing, black, white, grey and blue colour scheme to not deter existing users. The simple layout and clear use of white space is used to create a more modern approachable style that will encourage new, younger users.
The site features an mail feature allowing the users to send stories to one another, increasing the social aspect of the site.
A comments feed was adapted to allow users to share views on news stories in a conventional comments feed style for users to understand.
Here is a video of the site in motion:
The site would easily transfer to mobile. The grid is collapsable so that the modular system can stay consistent to allow users to seamlessly browse on desktop and mobile
