I had a clear idea of how I wanted the brand to look. It needs to look high end, sophisticated and have hints of spanish, art deco style to bring through basque themes.
I began by looking at my typeface choice for the label. Most of the typefaces I looked at, lacked interest. Sans-serif typeface was a definite, but a few seemed too high end and not fitting with the Pintura brand.
I finally chose Collona MT which fit with the foreign themes.
This paired nicely with Baskerville body copy for the desired style.
Initial colour schemes were inspired by the existing copper, creme and white colour scheme that Pintura use across all their design work. The navy was then chosen due to the staffs blue shirt uniform. This combination of this colour scheme and typeface choice made the brand look greek. I then realised this was due to the surrounding imagery (zig-zag lines etc)
Using some imagery I found on an elevator at Pintura, I began experimenting with an art deco pattern.
The line-art is fitting with the branding of Pintura, and sets a sophisticated tone of voice for the brand.
After speaking with the client, they were not sure whether but was the correct choice and suggested using green, brown or grey. After some experimentation with colour schemes I found that these lacked the sophistication of the blue and copper colour scheme and seemed more distant from the parent brand.
After a crit with some other students, they suggested I took with the design back a bit and get rid of the surrounding white border as it was too distracting from the design. This would also allow me to screen print the design onto navy stock.
