Studio Brief 4: Extended Practice: El Ciento Research

The Basque region is situated in the north of Spain, next to France. This picture of cultures influences the Basque cuisine, lifestyle and art.
The basque flag is is quite bright and harsh on the eyes. It is worthwhile considering ho this colour scheme could be used in the design, although it does not fit with the Pintura branding. which uses black, cream, copper and grey colours for a more sophisticated brand.

I began looking at the tiles and patterns that are commonly found in Spain and the Basque region. These Art Deco styled patterns are influenced by islamic art, however have a strong link to the traditional visual culture of Spain.

'Islamic decoration, which tends to avoid using figurative images, makes frequent use of geometric patterns which have developed over the centuries.Islamic geometric designs are often built on combinations of repeated squares and circles, which may be overlapped and interlaced, as can arabesques (with which they are often combined), to form intricate and complex patterns, including a wide variety of tessellations. These may constitute the entire decoration, may form a framework for floral or calligraphic embellishments, or may retreat into the background around other motifs. The complexity and variety of patterns used evolved from simple stars and lozenges in the ninth century, through a variety of 6- to 13-point patterns by the 13th century, and finally to include also 14- and 16-point stars in the sixteenth century.'
 We can see how this has influenced the branding of Pintura. On the elevator, they have a copper coloured vinyl design which resembles a simplified islamic pattern. This line-art style runs throughout the Pintura brand.
All the Menus feature a line-art styled basque emblem which seems to have been influenced by the basque coat of arms.
Geometry has also been considered in the design of the building. The panel bellow features a hexagon pattern, again in copper

 A recurring style appeared when researching Basque architecture. Columns with curved tops seem to be very common. This could be incorporated in the layout or label shape.

Wednesday, 27 January 2016 by Ashley Woodrow-smith
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