What are we being asked to do?
Name and create a visual identity, for the Leeds College of Art End of Year Show 2016.
The campaign needs to promote the show at the same time as reflecting the quality
and values of the college. This look and feel will be applied to a number of different
collateral from signage to print and online applications.
What will be getting produced?
A0 Poster
For the poster towers in and around the
city centre and Hyde Park. Think bold and
bright and visible from a distance!
Private View E-Invite
Digital invite sent out mainly to industry
contacts/friends to promote the show.
Animation and interactive elements are
welcome.
Online Graphics
Several graphics for the website, social
media channels and online advertising.
Publication Adverts
Several adverts for printed publications
such as Creative Review, Computer Arts
Frieze and The City Talking
External Signage Blenheim Walk
Signage covers the four sides of the brick
folly. Measurements for each panel:
2260mm x 4030mm.
Exhibition Map
A printed guide handed to visitors at
Blenheim Walk to guide them round the
exhibition.
External Signage Vernon Street
Usually includes 3 or 4 pieces of external
signage.
Who’s the audience?
• Creative industry professionals and businesses
• Local feeder schools, teachers and pupils
• College students, parents, staff and management
• Students who have applied to study here
• General public in Leeds/Yorkshire
• Alumni
• Local artists
Basically people interested in creative visual output.
NB – Each of these items will have a different final delivery deadline between March
Brainstorming
The main brainstorming point was how we could somehow represent all the course in one design. We have to somehow express the diversity of all the practices that take place in this building.
Previous Years
Previous years have completely avoided the subject of the actual work and focused on other themes, like 'leaving' and 'ending', 'growing up' which seem a lot more depressing and only applicable to some students.
