As research I went into leeds to have a look for some examples of photo frame examples. Here are a few I found in Wilko. Research showed that Wilko's advertising campaigns aim to express "value for money" throughout. what I found when looking at all of Wilko's own products, the branding was very generic and plain. The font used in the Wilko's logo is very close to helvetica, which is known for its generic but modern feel. The "o" is more circular in the Wilko logo making it seem friendlier.
Comparison of Helvetica and Wilko logo.
The generic/modern/friendly theme runs throughout all their branding. Below are a few examples of how it is used on their photo frames:
Again they have used circles as they are a non-intimidating shape (no point corners). The creme colour scheme runs though out their photo frames, with the secondary colour of the circles being a mixture of the creme and the colour of the frame itself. The colour scheme is quite harmonic as there aren't any clashing colours, and fits with the friendly branding.
The layout of these photo frames fits the Fibbunacci Spiral as you can see below:
I plan to incorporate the Fibbunacci spiral or the rule of thirds into my design as it has a lot to do with composition of photographs. The dimensions of the frame are in the centre or the circle and meets the end of the spiral. This is done well as the dimensions are a very important piece of information and the invisible spiral draws your eye towards it.
Above the colour scheme of the circle design has changed to a brown to suite the light brown, wooden frame. most of these designs haste some short bullet points to describe the frames in quite an eloquent way.
Overall these designs fit the Wilko brand and are appealing the wide audience range that Wilko is aimed at.
