As frame research, I looked at the frames that can be found in TK Max. The target audience can range from anyone, but the target audience isn't looking to buy an expensive photo frame. There are a range of photo frames that appeal to different age ranges and which would appeal to people with diferent likes and dislikes. The majority of the frames are made by a company called six trees, which when I googled, I found that they have a have a catalogue of frames aimed at diferent audiences, and it is interesting how the frame filler changes appropriately between design yet still belong to the same company.
The white and cream coloured frames are aimed at people looking for a frame that is traditional frame. The fillers are quite subtle in colour too, using mainly white as the backgrounds to not draw attention away from the frame. These frames usually have a design with a flower of some sort with the six trees logo layer out very generically and plain. most of the frame fillers aimed at an older audience these same traits; using a shade of the colour used on the frame with a very plain, calm layout.
some of the frames aimed at people looking for a modern style frame (frame larger than the picture) usually have fillers with a colour that clashes with the frame.
below are some screenshots from the Six Trees website.
The reflective frames above are aimed at an older audience, maybe families. The use of black and white suggests that the photos that are they want people to put in these frames should be reminiscing.
The also have some wackier photos aimed at teenagers. The frame filler is aimed at this target audience, but I don't think it should be in black and white. It does re-enforce the frame colours, but it makes the designs seem slightly dull. I think the use f colour would create a more upbeat design for this use.
the frame fillers that I don't think work are below. The frames are bright and shouldn't have black and white photo of a flower in them. The target audience form these frames is young and won't be as interested in the frames because of this. They should sac have fillers with a calmer shade of the colour of the frame to show that it is aimed at a younger audience, but doesn't need to use clashing colours to interest a child audience.
