My initial ideas were based around making the design as engaging as possible to a specific market. This is one of the key goals that is set in the brief as seen below.
Below is my first brainstorm for this project.
My ideas so far are:
1. Create the images with light drawing and write the letters with a torch. The concept behind this is expressing to the audience how cameras work; Explain that cameras detect detect light that is reflected off of an object and turns that into an image, just as our eyes do. The light drawings in the frame, would have to be quite simplistic drawings of things that people typically take photos of (pets, flowers, cityscape). I think the simplistic look would appeal to a wide audience range if done correctly. I have experimented with this technique before. Some examples of my previous experimentations with light drawing are below.
2. Create a set of designs that are based around different social networks, giving the designs a similar look to them. This concept would be poking fun at the fact that the value of a photo has been deteriorated over time as we have entered a era of digital technology. People take thousands of photos and upload them all to Facebook. Half the time they won't even look at them again. These designs would be trying to get the audience to take notice of this lack of appreciation for photos and actually print off photos to put up in a frame.
3. Take photos of a peoples faces up close e.g. half their face, just their eye, forehead and eyes, just mouth. These designs would be informing the audience to take notice of the composition of the photos they take. The designs would have a slogan like "crop carefully".
4. Have photos of stereotypical places to take family photos and have a dotted outline of people who would be sat there. This implies that the audience should put a person in the frame. The slogan for this design would be "Put a family in your frame". These designs would be aimed at adults within a family
5. Have photos of things that are scaled in comparison to the photoframe. eg. The A3 photo frame would have a cityscape photo and the A5 photo frame would have photo of a flower. The frames would have the dimensions of the frame and a photographic technique written around the object in frame. The technique will actually be used in the photo in the frame.
