OUGD403 Studio Brief 5: Interim Crit and Development

Below are a few quick mock-ups I created for the interim crit to show others the direction I wanted to head in.

Using mind maps and lists, I decided that the tone of voice of my posters were to question and inform the audience. The aim of my posters were to make the audience think about if robots should be used in surgery and sway them towards being against it. My posters aim to make these robots look evil through the use of statistics, colours and illustration.

Bellow are some sketches of some poster ideas which focus around the fact that using these robots, makes the surgeon feel less serious about what they are doing, and may seem like they are playing a game with the controls they are using. I have drawn an old arcade machine that depicts a surgeon game with the words "game over" written on the screen. The tagline "You're life shouldn't be a game" implies that "game over" means people have died. The message isn't completely clear on this poster alone, but may be easy to interpret within a series of posters.

The drawing on the right, shows on of the robots from the article (Da Vinci C) with the tagline "Hello, i'll be your doctor". The aim of this one is to scare the audience slightly. Many are scared of being spoken to something with no emotions, or having a robot look after them.

Another of my sketches runs along with the "you're life is not a game" concept, which depicts a surgery tool tray with scapulas and surgery equipment on it, along with a game controller. This poster would intrigue the audience as it is quite ambiguous.

Another of my concepts is to create an info graphic styled poster, that has no information. This, along with a tag line, will emphasise that there are no statistics to prove that surgery using the Da Vinci C is any better than traditional surgery.

I then began to look into what I could do for my type only image. below are a few that I created that all have diferent tones of voices.

The design below is meant to be as high impact as possible. The aim is to scare the audience and intrigue them to try and find out more. I have used red and black as they are colours commonly associated with evil robots. for example: Terminator, hal 3000 etc.

The design below uses the title from the original article. It is high impact and makes the audience think. The design unfortunately gives no information against robotic surgery.

The design below uses the same red, black and white colour scheme and directly asks the audience who they would trust their life with. Certain words are in red to be emphasised. I added a heart rate line to the bottom of the poster to add more seriousness to the question. The heart rate deadlines, implying that whatever it was monitoring has died. This communicates to the audience that they shouldn't trust a robot with their life.

I brought all of these designs to the interim crit to get feedback to see which direction I should head in. The feedback was written on post-it notes which you can see below.

Feedback showed that:

1. Some designs seemed too aggressive (especially ones that have exclamation marks).
2. The design that meant ions a 3 year old driving could be seen as offensive.
3. The heart rate monitor concept is strong and effective.
4. Simple and strong designs in general
5. I should consider using another font
6. Certain designs have too much information on them.
7. Blank info graphic would not be high impact.
8. Use of the colour red, expresses evil very well
9. Directly questioning the audience is very effective and interesting.
10. Tone of voice should be serious.
11. Consider differently layouts. Possibly landscape for heart rate design.
12. Some designs are over-dramatic.

I plan to take all this feedback in consideration and refine my designs for the final crit on friday.