Studio Brief 3: Interim Crit

Yesterday, we had an interim crit for our partnered task. We laid our work out and had others anonymously crit our work and write down information for us on an A2 piece of paper.

These are some of the more useful pieces of information I received:

1. "Good experimentation, but a lack of explanation makes it hard to interpret. Some of the developments are more fun and informal, which i'm unsure if it works with the fairly wide letter spacing. You highlighted wide letter spacing as something important, so I would suggest you stay away from the more informal developments. I'm unsure of what effect Molly's handwriting has on your development, but it suits the theme that you need to convey."
2. "Although your work is difficult to interpret the letters you have designed show promising features. I think you were right to have a more curved, smooth, serif font as this best fits Molly's personality It would be good to see more variations following some of our other ideas."
3. "The way you have gone into a lot of detail as to why you have chosen certain aspects is promising, however the pointed ends on your letterforms can look a bit mean. Possibly look into diferent ways people's hand writing finishes letters. This may help maintain the friendly and open tone you are trying to convey."
4. "It's really effective how you have changed the line weight digitally with Moll'y hand writing. Try adding more characteristics to the letterforms to give it even more personality."
5. "Molly is friendly and definitely an extrovert. A bolder font definitely shows this."

The main points I plan to address are:

1. The fact that the letterforms personality is hard to interpret.
2. The pointed ends of my main design gives of a mean vibe.
3. The line weight could be used to show her as an extrovert.