Design Practice: Studio Brief 1: More Frame Research

As frame research I went into a variety of shops to look at the change in designs of backing paper to diferent target audiences.

First I went into Urban Outfitters which has a target audience of 18-30 years old. They have used vibrant colours to catch the eye of a buyer. The overpowering colours draw so much attention it isn'y initially clear what the dimensions of the frame are. They have a 'paper cut-out' style to them which makes them look home-made and reckless. This is a style that appeals to a young audience. The vibrant, clashing colours also appeals to a young audience. The general theme of the design is rough, loud and rebellious.

The design below was found in TK Max. It's a design that's aimed at making the audience want to capture beautiful moments of life like the example shown. The 'vintage' (sepia) look they've given to the photo gives the impression that it is quite an old photo of a good memory. In general the design is promoting nostalgia within photos. The design is aimed at 20+ years old people that want to use the frame for photos from a holiday or place they have traveled. I can see this being aimed at people on their gap-year.

The design below was also found in TK Max. It is aimed at a young target audience ranging from 6-12. The use of cars suggests it is aimed at young boys, as stereotypically this is what they are interested in. The use of solid, bright colours that clash with the black makes the designs stand out to the target audience and fits with the bright green frame. In my opinion, the choice of font for the dimensions of the frame don't fit the design, but it may be aimed at the parents as they are the ones who will probably be buying it and filling it.

The design below was also found in TK Max. It is aimed at an older audience than the others. The frame is quite classy, golden with traditional detailing. The frame filler is designed appropriately, with serif fonts, and script fonts which adds a sense of class to the design. It is very simplistic. The background is a subtle fabric texture which looks like it belongs to a suit, which is often associated with high-end products.

All the designs below were found in Clas Ohlsen, a company that's whole brand guidelines are plain and modern The use of pictures of family photos and children suggests that these designs aimed at parents.