Studio Brief 2: Development


The designs below are some quick mock-ups for the 3 designs that I hose to take forward from Task 1. I plan to get feedback from other students to see which one works best in a digital format.

Feedback in the Task 1 final crit showed that the design below expressed the word "method" best. I encountered a few problems when creating this in illustrator. 1. The stroke on certain parts of letters were too thin the have a line with arrows on the end. They just looked like stars. 2. I wasn't sure whether to square of curved angles like I have done in the "D" or combine my circle design with it slightly and have red circles on the serifs.


Below is the same design with a grid. I plan to make the grid lighter in colour and maybe just have in inside the letter.


Below is a  the beginning of a mock-up of the circle design which I have previously created.  This concept is interesting on certain letters, although some letters like "i" , "r", "v" and "l" lack interest. The original design is underneath it for reference, to see where this design is heading.


^ original design ^

There were a few design issues with arrow concept that I came up with too. The mock-up below shows that the concept doesn't fit well with certain letterforms. The "E" and "F" are the two ways that I came up with to illustrate the arms as arrows.


I plan to get feedback on these designs tomorrow so that I have time to work on just one design for the deadline.


Wednesday, 23 October 2013 by Ashley Woodrow-smith
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