Studio Brief 1: Final Designs


Today I chose which designs I wanted to use as my final 10 letterforms. Here they are with a short explanation of the concepts behind them.







I have made the bowl of the C smaller and the stroke of the C larger in the middle to represent the design process visually. 


One of the reoccurring definitions of "method" was "The procedure of taking as set of steps to accomplish something". This is the easiest was to create the Century C with minimal lines or "steps".


This t runs along the same concept as the previous letterform, although I have not sacrificed curves. I trimmed serifs off of all the letters to create a more simplistic letterform.


This is probably the most obvious and probably the strongest concept I came up with. The letterform shows the diferent stages that have been taken to create this letterform.


The concept behind this letterform originated when I first researched the word "method". The famous Shakespeare quote "There's method in the madness" came up. The idea behind this letterform is that up close all the squiggles look like "madness" but in fact when you look at the picture you can see quite a crisp letterform.



This shares the same concept as the previous letterform but uses  dot-work instead


This shares the same "Design Process" concept as the first C, but has been taken further by making the start and end of the letter come to a point. Like the design process, you start out with nothing, gain experience and knowledge (thick stroke) and then refine your knowledge and concepts to come to a point with a final design.


This design follows the same concept as the previous although It has thin serif ends and been made into and outline to resemble the design process diagram below.





The concept behind this design is showing the methods used in creating typefaces, showing the measurements of lines, strokes and angles.



This design shows the method used to write the letterform with handwriting whilst still retaining century characteristics.



Tomorrow I will choose one on these designs to take forward and create a whole alphabet with. 

Thursday, 17 October 2013 by Ashley Woodrow-smith
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