The aim of the video is to raise awareness of 51% bourbon’s bourbon masterclass. The video is shot in with a 50 mm lense to have a shallow depth of field giving the overall feel of the video quite a luxuious style. The video has accompainied photos which can be used for promotional purposes. The video focuses on a few key aspects of the bourbon masterclass: The members of staff, the bourbon experts presentation, and the customers engagement with the event. By showing customers enjoying themselves, the video portrays the event as a thoroughly enjoyable event which the audience would like to attend.
