I produced a series of intricate paper aeroplanes as a new marketing tool for the Sirio Ultra Black paper. The paper aeroplanes act as the body of a campaign which consists of dramatic photos which can be used across multiple platforms to raise awareness of the Sirio range as well as a mailer which can be sent to studios which features one of the said planes and a few stock sample booklets. The paper aeroplanes are inspired by the connotations of stealth that resonate with the Sirio range.
Responsive: Fedrigoni Design Boards
Saturday, 21 March 2015
by Ashley Woodrow-smith
Categories:
OUGD503,
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