As a physical outcome for the Fedrigoni brief a mailer was very appropriate. This is aimed at studios, allowing creative professionals to get a hands-on experience with Fedrigoni stock in a unique and engaging way. The completely black design of the box and content fits with the Sirio Ultra Black theme and keeps in tone with Fedrigonis own high quality brand identity. The mailer features one a paper aeroplane design which is featured throughout the campaign. The plane design would vary if this were to become a real campaign. The mailer also features a series of stock test flip books which can easily and neatly be distributed amongst designers within the studio. The aim is that the plane will find a place within each studio it is sent to. This stays as a constant reminder of the Fedrigoni company to the designers.
The plane is securely held in place with 2 belly bands which allow the plane to hover above the content of the mailer and allows the audiences a consistent and tidy experience when opening the box.
The images taken of the plane designs can be used in a variety of ways and on multiple platforms. Below are two mock-ups; one uses the Fedrigoni website as an example of it's use. The other is an example of the images uses within printed advertisements, most-likely design magazines. The ad would also feature a stock sample opposite which could be used to make the aeroplane design.
