Studio Brief 2: Initial Design Ideas

As a group we decided to begin creating some design work for each of our ideas. We chose to create a informal design and an informal design so that we could see how the tone of voice could be interpreted by the viewer. Below are some of our sketches.

Beth chose to draw the 'Sauce' name on a banner which is a formal style that is very popular with students. It shows that the campaign doesn't take itself too seriously.

Another name was 'jello' which is a reference to 'yellow journalism'. some more of Beths drawings combine the name with an illustration of jelly.

Working on Beths drawings I mocked up an idea for a website layout giving the impression of a 3d flag with a 'sauce' dripping down into the 'tubs'/news stories. We decided that the swirlier font (lobster) was more appropriate to the target audience, whereas the other (dekar) looked too serious.

Below are some other ideas that I mocked up with the same considerations. The tone of voice is very difficult to pin as we can't to look like a serious magazine talking about silly subjects.

Below are some sketches and mock-up ideas for tongue twisted tweets. We considered possibly incorporating the letter T because its the initials for the campaign, and a mouth/tongue.