Sitting down with my group (Me, Vanessa, Beth, Mo and Ryan) we brainstormed some initial ideas of what we could do for this 'viral' brief. Our challenge is to make people read more.
we have to consider:
our intentions
Making people read more books, websites etc.
Make people read lips.
Make people read facial expressions.
tone of voice
Inform
Interest
Shock
Comedic
Inspire
methods of achieving our goal
Twitter
Leaflets
Stickers
Bookmarks
Website
Video
Stall
Book Swap
Target Audience
Students (don't read much because of time and money)
People who already read
What we want people to read
News stories
Short stories
Inspirational quotes
Comic Book
Illustrations
Tweets
Blogs
We then set each other areas to research for a group meeting on Tuesday. We agreed to brainstorm ideas individually and pitch our ideas to each other.
