I found this brief quite difficult to tackle. This may be due to my choice of companies to design for, although I believe the less obvious design decisions I made payed off in the end. At first I wanted to design the vegan bros logo similarly to other vegan products and companies. The key reasoning behind me going against this was the fact that they wanted to engage a wide audience, appeal to none-vegans and change the way that people think about vegan food. By doing this I have learnt that research and reasoning is very important and can really reinforce a design.
I have learnt a bit of hand-rendered type, but was unable to produce a logo that was at at a good enough quality for a logo. If I had more time, I would like to have improved my hand-rendered type skills so I could produce a logo I was happy with. I feel as though I have cheated slightly using a font, but the font had the exact look that I wanted to go for.
