What is the potential of interactivity in print?
There is huge potential for interactivity in print. I believe that some of the most creative and interesting design ever created use interactive print. Interactive print is engaging and above all else, memorable. If done correctly the audience will be interested by the designs interactivity and want to tell others about it. I think that the lack of interactive design in the open world makes the design that is interactive stand out even more.
Can augmented design help draw people to your website?
Yes. By involving technology in the design you are already drawing them closer to your website and making it easier for the audience to access it. Design that doesn't involve technology can draw people to your website if it interests them enough. You have to think of a way in which you can use paper creatively so that the audience will want to know more and want more.
Is it all just a bit gimmicky? Or, are there opportunities?
There are a lot of ways that augmented design have become gimmicky. People don't use the techniques correctly or appropriately and this causes them to become gimmicky and go out of fashioned. For example: QR codes were one of the first ways that you could interact with an advert with the use of your mobile. They became very popular to the point where they were overused and people would look for an excuse to put one on their advert. Because so many were on adverts that weren't for useful or creative purposes, people lost interest. The other reason QR codes wen't out of fashioned is that they relied on the audience to have a QR code scanner app which became quite inconvenient and seemed like too much effort on the audiences part. If the QR codes scanner was integrated into the phones camera, they would be far more widely accessible. I believe that more subtle augmented design will always strive in the advertisement scene if done appropriately. Augmented design that doesn't rely on technology makes the interactivity more hands on. Pop-up, Anamorphic Design, 3D paper models are a few examples of these.
What kind of interactivity would be effective for my campaign?
The main themes with my campaign are liquid, alcohol, cocktails, pop-culture, and watecolour. Because of the watercolour style of my website I feel it is appropriate to create something paper based that keeps with the hand rendered style. Because my website teaches, it would be appropriate for me to create a design that links the audience to a tutorial in which they are taught how to make a cocktail.
