Considering many ways in which paper design can be augmented assisted digitally, I settled on using a QR code which would link the audience to a video which fits as part of an image on the advert. This creates a link between digital and paper based design and allows the design to give more information to the audience in a way that is more engaging.
QR codes were hugely popular, but quickly became gimicky as they were used in ways that were not engaging or apropriate. I believe that QR codes can still reinforce a design if used creatively and if QR code readers become more widley owned.
The video below shows the magazine ad in use and the video that links to.
