The intention of this design is to intrigue the audience and to get them to interact with the cube and play with it. The cube pops up from the aquare design. This allows the audience to keep the cube in their pocket and bring it with them. This will lead to them showing their friends and so on. Augmented design has developed into a very digitally enhanced section of design. I believe it is far more engaging to have a hands on, physical interaction with the design
