My interactive pullout design has developed from my original vector based designs into a series of designs that fit with my watercolour website. The same textures and colour choices creates a consistent brand for the campaign. The use of the watercolour effect strengthens the skeuomorphic style and creates a much more realistic animation when interacted with.
The users interaction can be increased if they choose to follow the ingrediants to make the cocktails. If the audience is interested in finding out more information, this is when they will visit the website shown on th back of the design.
Much like the cube advert the concept for the advert is that the audience will be 'making a cocktail' by pulling and pushing the card into the sleeve. Much like the video advertisement the instructions on the card will teach the audience how to make cocktails.
Below is a video of how the audience should hopefully interact with the advert. I'm happy with the final outcome, but I would like to have experimented with stocks more as the paper seems to have lost some ink when folded and looks a bit scruffy.
