When designing the logo for my made up tattoo festival, I looked into the fonts that I would use. I wanted the work 'tattoo' to pop out and have more of an upbeat, exciting look to it than the rest of the type. As you can see below, the word doesn't stand out as much when using the all the same font.
I chose a circle for my logo as it fits with the curvy 'tattoo' font and evokes images of a badge/tattoo.
I was happy with the font I chose for tattoo, but needed to decide on a font for the rest of the logo. Below are some of the fonts I was considering. Each has a diferent tone of voice. The tone of voice I wanted to give to my design, was friendly and upbeat to try and change the certain peoples opinions of tattoos. I wanted to create a design that is open for a broad range of audience, that would introit people with and without tattoos, young and old.
too corporate;
too illegible, especially from a distance:
Too thin and doesn't carry the impact I want:
Also to generic and corporate:
Thick line weight and has a twist on the corporate style that makes it fun and upbeat:
The two fonts I have chosen are called 'Lobster' and 'coolvetica'. I made the line weight of the circle larger too fit in with the impacting font choice. I believe it has quite a lot of impact and can be used at a range of scales and keep a consistent readability.
I plan to use this across a broad range of designs. Posters, leaflets, stickers, website, banners.
